A few years ago I discovered Happy Pills sweet shop in Barcelona, having just found a bottle I bought from there I thought I would post about it. The concept of the store is based on a pharmacy - Im not sure about the message it send to kids, but I LOVE the branding, concept, products etc!
All of the bottles have 'indications for use' which include; Against Monday, the pineapple diet, Sundays without football, football on Sundays with the warming of the earth, washing machines that break without warning, gray days, the PMS, the pitopausia, square roots, the unbearable Lightness of Being, the curls rebels without a cause, the weatherman jinx, the keys are lost alone, the price of housing in general and in particular boredom. Not only that, but you can also create your own personalised labels too. Not only are there indications for use but also 'ingredients' listing all that the 'medicine' is composed of; “Composition”: 3% Sky blue, 5% Lemon yellow, 2% Dirty joke, 4% Black humour, 7% Uncontrollable guffaw, 8% La vie en rose”, 2% Tickling, 7% Oranges from China, 1% Fine British humour, 2% Galician double entendre, 6% Andalusian accent, 9% Last-minute goal, 2% Dawn essence, 7% Ho ho ho, 3% Cotton candy, 2% Aches from laughing, 5% Some like it hot, 4% Rio de Janeiro, 3% Tijuana, 7% John Cleese excipient, 6% Bunch of daisies, 5% Mediterranean Siesta. - All fun things that make you smile.
The branding and concept was created by Barcelona based Studio M, I think it could possibly be one of my favourite concepts!
See their website here
