I designed this range for WH Smith for their 2019 Christmas Gifting range. The range consisted of approximately 45 products, and this is just a small selection of what went into the range.

Sparkle Pop begun as a back to school collection back in 2017, it is now in it’s third year in the store.

This is one of my favourite ranges to work on as I love all things cute and sparkly! Over the years it has seen a few refreshes, including the addition of llama’s, unicorns, kitti-corns and now the new collection which has a brighter colour palette and a few new characters.

I have illustrated all of the characters in the range as well as designed the products and chosen the materials and finishes.

I started the Moderno Woman collections in 2016, as a new range targeted at women off the back of the already successful Moderno Man ranges. Since starting Moderno Woman, there have been 8 refreshes both in terms of the colour concepts and also range extensions. As a rule we launch 2 collections a year, one being the spring/back to school range and one being Christmas Gifting. This range is one of the best sellers for WH Smith and as a result the designs have been rolled out across other categories such as diaries, lunch ware, gift wrap and correspondence.

The original range began using 2016’s Pantone colours of the year Rose Quartz and Serenity, a soft blush pink and a complimentary lilac colour. While the colours are updated to follow the ever changing trends, the concept of Moderno Woman is always the same and relies heavily on beautiful finishes, soft accents, metallics and subtle but playful quotes.

Jersey Jack Ice Cream is a new company that has recently opened in Kuala lumpur, Malaysia. Malaysia doesn't have a long history of producing dairy products and many are imported from Australia, USA and Italy - especially ice cream! The founder of Jersey Jack found a niche for this in the market and set about creating their own ice cream and gelato using fresh milk from a heard of locally based Jersey cows - this collaboration and its use of locally sourced products makes the ice cream truly Malaysian! 

The name Jersey Jack has originated from both the use of Jersey cows and also one of the founders sons - Jack!

When approached with this brief, the owner was quite specific in that they wanted to stick with tradition for the logo, creating something both timeless and traditional. The logo has been designed to be spread across all aspects from the tricycles that are in the process of getting up and running, to the 60,000 ice cream cups that have been printed, all the way through to the parlour where the ice cream is currently being sold in Bukit Bintang.

When I was approached to do this project, the brief was very open in terms of what they wanted, the only thing that was mentioned was bluebells. The lady who runs One Mindful Yoga’s Dad owns a wood, which at certain times of the year fills with bluebells so that was the only lines I had to go on. 

I explored quite a few ideas some with bluebells and some without. I looked into the form of the bluebell and ended up simplifying it into a line drawing which became the main element of the final mandala. During the research process I came across the mandala style, which has very strong ties with yoga practices. 

The meaning of mandala comes from Sanskrit meaning "circle." Even though it may be dominated by squares or triangles, a mandala has a concentric structure. Mandalas offer balancing visual elements, symbolising unity and harmony. The meanings of individual mandalas is usually different and unique to each mandala. The goal of the mandala is to serve as a tool on our spiritual journey as it symbolizes cosmic and psychic order.

For the branding I created a business card, flyer, postcards, advert, booklet, stationary and designed elements for the website, though the website was built by Fully Mammoth. 

I was approached to design the logo, labels and making cards for a new online coffee and tea subscription company.

Their mission statement is this:

You can have the best tea & coffee on the planet at your fingertips but struggle to brew it to its full potential.

The grind (where coffee's concerned), the cut (in tea terms), the method, the water temperature, the steep time... it's all important.

Coffee subscriptions often reflect the complexities of brewing; endless options, confusing language, little help. Us, not so much.

We are siblings from the Cotswolds, on a mission to deliver great coffee & tea to your door & help you brew it like a barista.

They had a clear direction on the approach they wanted to take and they wanted a logo that combined both tea and coffee elements, I took the coffee bean in the middle and combined with with a leaf shape to represent both elements.

I designed 33 individual tea, coffee and hot chocolate labels to be used across the full range of products that they supply.

As with the pencil cases, I also design notebooks as part of the back to school launch each year. They vary from cute and fluffy to practical and functional designs. Each year approximately 50 notebooks get chosen to launch in June.

The Magical Gifting collection is a Christmas gifting range, which has ran each year for around 3 years now. Whilst this remains a relatively small collection it compliments the Sparkle Pop range and is often merchandised together despite the characters being different. As a result of the success of this range, Sparkle Pop was born!

Me-Wow was the first range I designed for WH Smith back in 2016. It began as a Christmas gifting range, and then followed as a back to school collection in 2017.

In this range I designed all aspects from the cat illustrations through to the packaging and range name.

As an in-house designer for WH Smith, I yearly design pencil cases for not only the ranges but also for a back to school collection. The designs are varied both in terms of format and style. This is a small collection of some of the designs I have done. Each year the amount of chosen designs varies but is usually at least 30 new products launched each June.

The Tropique range has been around a few years now, with this year being its fourth refresh. I have worked on the last two refreshes of the range. With this range it was slightly different to how I normally work on the ranges as I worked with some external artists to create the beautiful patterns.

I began by creating mood boards to give the artists a clear direction on what we wanted. I then worked very closely with them, giving art direction where necessary to create the patterns. Once we received the finished patterns I then applied them to products using complimentary accent colours, materials and finishes. I really love the way the jungle cat print has turned out. Both this and the brush leopard print pattern were illustrated by the very talented Marissa Kingsbury at Peagreen.

I made these two books for my nephews Maddox and Jaxon. They are based on my two cats Miso and Noffi, and whilst they are true to their personalities I really hope they don’t take the scooter whilst we are at work!

I have included many personal elements where I can. Such as the fact we do have a scooter and live in Bristol. They do have a cat ‘cousin’ called Sushi who lives near Brighton. I have also included the Jersey Jack Ice Cream Parlour, of which I created their branding. My friend is called Harriet Fox, so it was only natural to depict her as the fox character. There are many small details too, such as the car in the window, which is my husbands old car. And Noffi really does love tuna!

I am currently working on the third book in the series, in which they go to the hairdressers.

Logo and artwork for a new bar that has recently opened in Kuala Lumpur, Malaysia. 

A self-initiated project for the re-branding of a local ice cream parlour

A selection of print work for Evans Halshaw Nissan, Hyundai, Kia, Chevrolet and Vauxhall

I illustrated and created this book for my nephews as a gift. I also turned it into a colouring book for them, using the same illustrations but so they are able to colour it themselves.